Welcome to
beyond the pump podcast
This podcast unpacks the stories, challenges, and people behind one of California’s most essential and evolving industries. Whether you're in the business, curious about what keeps the state moving, or just want to learn something new, you're in the right place.
new episode!
The Business of Speed with NASCAR's Spencer Boyd
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Welcome to the podcast that goes beyond the pump
For most Californians, the gas station is the face of the fuels industry—but that’s just the beginning. Behind every fill-up is a complex world of policy decisions, innovation, and people whose stories rarely get told.
In each episode, we dive into the issues shaping the fuels and convenience world—think legislative debates, emerging technologies, industry trends, and the everyday impacts you might not even notice. With candid conversations, expert guests, and real stories from the frontlines, we’re here to fuel your understanding of the industry that keeps California moving.
Want to Be a Guest?
Have a story, insight, or perspective to share? We’re always looking to highlight new voices from across the fuels and convenience world.
Tell Us What You Want to Hear!
This podcast is for you—so let us know what topics, trends, or questions you want us to cover! Use the form below to share your thoughts, and we’ll keep them in mind as we plan upcoming episodes.
Previous Episodes:
episode 15
The Business of Speed with NASCAR's Spencer Boyd
NASCAR driver and 2025 CFCA Summit keynote speaker Spencer Boyd joins us to share what drives him, on and off the track. From racing logistics and fuel strategy to the challenges of regulation and EVs, Spencer offers a behind-the-scenes look at how motorsports and the fuel industry face similar pressures. It’s a fast-paced, insightful conversation you won’t want to miss. Catch Spencer live at the 2025 CFCA Summit -->
episode 14
Retail Roulette: CA Ordinances vs. Small Businesses w/ Ashley Freitas-Boston
In this episode, we’re joined by Ashley Boston of Strauch Companies to unpack the local policies putting serious pressure on gas stations and convenience stores across California. From Brentwood’s controversial tobacco license ordinance to Santa Cruz’s flavored ban disguised as a litter fix, we explore how these measures are impacting immigrant-owned businesses and reshaping the industry. Ashley also shares how her team is staying proactive through ID compliance and community advocacy.
episode 13
Energy Reality Check w/ Leo Paulo
In this episode, retired energy operations expert Leo Paulo joins us to unpack how California’s energy policies are driving up costs and putting pressure on small businesses and working families. From refinery closures to rising electricity rates, Leo offers insider insight into how well-intentioned climate mandates may be doing more harm than good. Whether you're in the energy industry or just living through California's changes, this is a must-listen.
episode 12
Women in Energy: Cathy Reheis-Boyd's Rise to the Top of WSPA
In this special Women’s History Month episode, we chat with Cathy Reheis-Boyd, President and CEO of WSPA, about her path from environmental science to energy leadership. Cathy opens up about leading in a male-dominated field, navigating California’s policy battles, and why balancing ambition with reality is key to our energy future.
episode 11
Inside Cintas: From Towels to Industry Giant w/ Elijah Harrison
In this episode, we sit down with Elijah Harrison from Cintas to talk about the company’s journey from a small towel service in 1929 to a national leader in uniforms, safety, and compliance. Elijah shares his 18-year career story, how Cintas partners with Cal/OSHA to prioritize workplace safety, and what the future holds with AI and automation on the horizon. If you're into leadership, innovation, or just curious about how major companies stay ahead, this one's for you.
episode 10
Advanced Clean Fleets Explained: Costs, Challenges, and Consequences w/ Brad Williams
California’s Advanced Clean Fleets rule is shaking up the trucking industry—and the price tag could hit every household. In this episode, Brad Williams of Capital Matrix Consulting joins us to break down the regulation’s hidden costs, electric grid concerns, and the real impact on small businesses. From zero-emission goals to realistic solutions like renewable diesel, we unpack what’s at stake for California’s economy.
episode 9
Fueling Legacy: 90+ Years of JB Dewar w/ Morgan Voss
In this episode, we’re joined by Morgan Voss, VP of JB Dewar and a fourth-generation leader in California’s fuel industry, as she shares what it means to carry forward a 90-year family legacy. From fueling key sectors like agriculture and emergency response to embracing renewable technologies and advocating for industry collaboration, Morgan offers a powerful look at tradition, innovation, and the growing role of women in energy leadership. This is a conversation about resilience, legacy, and shaping the future of fuel.
episode 8
Gas Prices and Politics w/ Alessandra Magnasco
In this episode, CFCA’s Alessandra Magnasco joins us to unpack why gas prices in California are so high—and what new regulations like ABX2-1 really mean for drivers and businesses. We explore the ripple effects of anti-fossil fuel policies, the government’s growing role in price control, and why independent stations are feeling the heat. It’s a timely conversation about energy, economics, and the power of speaking up.
episode 7
Breaking Barriers: Marla Carlson on Leadership and Innovation in Fuel
In this episode, we’re joined by Marla Carlson—trailblazing chemical engineer and previous Chair of the Pacific Fuels and Convenience Summit—who shares her journey from rural Nebraska to the frontlines of the petroleum industry. Marla reflects on breaking barriers as a woman in a male-dominated field, her impact on oil safety, and the lessons that shaped her leadership. It’s an inspiring conversation for anyone curious about the people powering our fuel industry.
episode 6
Redefining C-store and Gas Station Design w/ Tammy Rozga
In this episode, Tammy Rozga of Rozga Business Solutions shares how she built her company from the ground up to help gas stations and convenience stores stay competitive through creative, cost-effective design solutions. From navigating gas station bans to transforming stores like Ed Peralta’s in Acton, Tammy dives into how innovation and sustainability can drive real results. Tune in to hear her take on evolving customer experiences, staying ahead of industry trends, and what it means to build with purpose.
episode 5
Background Checks: Compliance, Technology, and Brand Reputation w/ Chris Ballas
In this episode, Chris Ballas, CEO of Backgrounds Online, joins Mikey and Bea to explore how background checks have evolved from dot-com era data tools into essential HR solutions. Chris breaks down what businesses—especially in the fuel and convenience industry—need to know about compliance, customization, and staying ahead in hiring. From applicant tracking to biometric tech, this episode dives into the future of safe, smart hiring.
episode 4
Mark LaCour: Navigating Industry Challenges
In this episode, Mark LaCour—our 2024 Pacific Fuels and Convenience Summit keynote speaker—shares insights from his 25-year career, highlighting the industry’s commitment to communities and environmental progress. He dives into the latest tech innovations, tackles public perception challenges, and stresses the power of telling honest, positive stories. Tune in for an eye-opening look behind the scenes of oil and gas.
episode 3
The Rise of E85: Sustainable Solutions in the Fuel Industry w/ Jeff Wilkerson
Join us and special guest Jeff Wilkerson from Pearson Fuels as we celebrate Earth Week by diving into the growing world of E85 alternative fuel. Jeff shares why E85 is gaining traction in California, its environmental and cost benefits, and what’s ahead for flex-fuel vehicles and infrastructure. From regulatory challenges to exciting innovations, this episode offers a full look at the future of cleaner, flexible fueling options.
episode 2
Fueling the Future: Challenges and Innovations in Transportation w/ Shelly Thomas
In this episode, Shelly Thomas and Ben Marsh from Flyers Energy dive into the fuel transportation industry’s evolving landscape, from regulatory shifts and driver recruitment challenges to advances in technology and environmental efforts. They also discuss the gap between public perception and industry realities, emphasizing that electric vehicles are just one piece of the puzzle. Tune in for an honest look at resilience, collaboration, and practical solutions shaping the future of fuel transport.
episode 1
The Heartbeat of a Gas Station w/ Taha Saleh
In our first episode, we chat with Taha Saleh, who shares his journey from growing up in his family’s gas station to running his own modern convenience store focused on food and community. Taha discusses challenges like shifting gas prices, electric vehicles, and retail theft, plus how industry groups like CFCA support small businesses. Tune in for an honest look at how gas stations are evolving into vital neighborhood hubs.