Skip to content

Businesses That Drive California.

CFCA represents the fuel and convenience operators who keep California running – everyday, in every community.

Who We Are

The California Fuels & Convenience Alliance (CFCA) is the voice of California’s fuel retailers, convenience store operators, and industry suppliers. We equip our members with powerful advocacy, practical education, and essential resources to navigate regulations, stay ahead of industry trends, and grow their businesses. Through signature events like the CFCA Summit, we unite leaders and innovators to strengthen the future of the fuels and convenience marketplace.

Most of our members are small business owners—many family-run and passed down through generations—serving communities in every region, city, and county across California.

Join CFCA to make sure your voice carries weight where it matters most for our industry.

Upcoming Events

Why Join?

Benefit from continuous advocacy at the legislative and local level from our seasoned staff and partners.

INDUSTRY UPDATES

INDUSTRY UPDATES

Get weekly industry updates on the latest compliance and policy changes delivered through member-exclusive newsletters and alerts.

Access exclusive monthly webinars with industry leaders and experts covering the latest issues impacting your business.

Save 25% on registration for the CFCA Summit, our premier three-day networking and tradeshow event.

Gain access to carefully vetted partners offering exclusive discounts, specialized services, and industry-leading resources.

Provides financial assistance to help children and employees of CFCA members further their education and professional development.

What CFCA Members Have To Say

"Connection. Community. That's the biggest part. Before CFCA, I was on an island. I was doing things alone. I didn't have the full picture. I didn't have a support system. And now, being part of CFCA, instead of being a reactive owner, I am a proactive owner."


Taha Saleh

President, T.A. Saleh Enterprises Inc.

“CFCA has been tremendous for us in getting notifications out, like keeping our team in the loop on what’s going on behind the scenes in the industry—especially on the government side. I’ve really enjoyed working with CFCA and having that insight so I can share it with our dealer group: ‘This is coming down the pipeline, watch for this.’”


SHELLY THOMAS

Flyers Energy, LLC

“Thinking back nine years ago, I remember being asked to be on the POC/PFCS board because I was young and female — I could bring that perspective. And now, seeing what Marla did [in 2024] with the [PowerFUEL Women’s Network] event, I think there’s a huge opportunity for diversity and inclusion, and I’m very grateful for how CFCA has opened its perspective to that.”


MORGAN VOSS

Vice President, J.B. Dewar

“We’re only able to communicate so much [and] we’re only able to reach out so far. So having organizations like CFCA, with a much wider membership base than we could ever access, is very advantageous to us. So we appreciate [CFCA]!”


JEFF WIL
KERSON
Pearson Fuels

Scroll To Top